Successfully completed 1st International Conference on Services Marketing.
Welcome to ICOSM 2015 – Colobmo, Sri Lanka.
TIIKM’s 1st Annual International Conference on Services Marketing 2015 (ICOSM-2015) with a theme of “Services Resurgence” will be held during 17-18 February 2015 in Colombo, Sri Lanka.
Services are an integral part of products, and yet interests in the marketing of services have not been always as intense as the efforts devoted to marketing of tangible products. Interests in service quality (Parasuraman et al, 1985, 1988) sparked a renewed interest in services. The much cited arguments in service dominant logic (Vargo and Lusch, 2004) have also attracted a renewed interest in services which we intend to facilitate by organizing a services marketing conference under the theme of “Service Resurgence”. This conference offers researchers and practitioners a unique opportunity to dialog around the common issue of services. While researchers and academics have the opportunity to present their current and on-going studies at this conference, practitioners also have the opportunity to share their experiences from the world of practice.
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1. Pricing in services
2. Service innovation
3. Service alliances
4. Customer Relationship Management
5. Healthcare and Medical Tourism
6. Sports and Entertainment
7. Marketing of Higher Education
8. Service branding
9. Services and social policy
10. Services, public service and politics
11. Marketing of religion
ISSN online: 1479-4861
ISSN print: 1479-4853
Prof. Maria David Brás, Portugal.
” very well organized conference. Enjoyed the environment of the conference and hospitality of the organizing committee. Most of the papers are well constructed and came up with good findings. Helped me to meet researchers from different countries.. ”
Prof. Romeo Clemente, Philippines.
” I thank to your staff for their remarkable accommodation. It always an excellent story to share to my fellow Filipino friends, teachers and students. Again, my heartfelt thanks to all of you in the TIIKM. I hope to meet you personally again in the succeeding conferences where ever it shall be held.. ”
Prof. Gary E. Swanson, University of Northern Colorado, USA.
” Thank you again for your wonderful hospitality and the terrific conference you organized and successfully completed. I was very impressed with your work and hope to establish a professional relationship with you for many years to come.. ”
Prof. Rudenko Dmitry, Russia.
” I recommend such conferences because people are very good and polite and I like it..”
Dr. David Ermen, Switzerland.
” Overall , a very interesting Conference ,Well done! ”
Dr. Cherukuri Sreenivasa Rao, India.
” The Organizers did a great job during last three months and they made all the arrangements perfectly. It gives a great opportunity for all the researchers who are working on this area.Organizers are extremely good and planned in such a way.. ”
Rubina Husain, Bangladesh.
” Well Conducted ,Very good work ,Very nice team. Would recommend conference for everyone in future. ”
Dr. M. Thilakavathy, India.
” Very well organized ,I would like to attend the future conference .Well done. ”
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