Hi, I’m Daniel. I run your marketing (so you don’t have to).
Service Marketing Co. is a one-person marketing service for HVAC and service based businesses. There are no junior account managers, no offshore or AI writers. No 40-page reports meant to confuse you. Just me, handling your marketing personally, every month.
A bit about me
I’m originally from Australia and now based in Long Beach, California, with my wife Lauren. I’ve spent the better part of my career in marketing – both in agencies and as a freelancer. Since 2022, I’ve focused specifically on HVAC and home service businesses.
What I found, working with businesses in this industry, is that most HVAC owners aren’t looking for a marketing agency. They’re looking for someone they can trust to take care of their marketing and not make it complicated. Someone who shows up consistently, tells them the truth, and doesn’t disappear after the first invoice.
That’s the business I built. And it’s the reason I keep it small on purpose.
Why I focus on HVAC and Home Services
I specialize in the HVAC industry because it lets me deliver the kind of marketing I’m good at: high quality, consistent, community-focused marketing work that builds trust for your brand over time.
HVAC businesses live and die by local reputation, repeat customers, and seasonal timing. The marketing that works here isn’t flashy; it’s reliable. A well-designed website that ranks well on Google and AI platforms. An up-to-date, well reviewed Google Business Profile. Email campaigns that go out every two weeks without the owner touching them. Blog content that keeps showing up in local search results. A customer referral system that actually grows new leads.
I’ve worked in the HVAC industry long enough to understand the seasonality, the language, the customer psychology, and the competitive landscape in local markets. That knowledge compounds over time. The longer I work with a client, the better the marketing gets.
How I work with you
When you work with me, the first two months are about getting your foundations right. I’ll audit your website, review your existing content, set up your SEO and AI search baseline, build your email templates, clean up your directories, and get your Google Business Profile properly optimized. This is the initial groundwork that makes everything else work.
From month three onwards, we move into a steady monthly rhythm. Two blog posts. Two customer emails. Regular social and GBP updates. Seasonal promotions that match the services you offer. A monthly report that gives you a clear, plain-English picture of how things are going.
You’ll hear from me when something important happens: a website ranking jump or drop, a new review trend, a seasonal opportunity. You’ll get your monthly marketing reports on schedule. Outside of that, you don’t need to think about your marketing. That’s the point.
Why I cap at 10 clients
I take on a maximum of 10 clients at a time, and only one per state. Not because it sounds good in a pitch, but because it’s the only way I can guarantee the quality of my work.
Every client gets my full attention. Every deliverable is written and reviewed by me personally. And because I only take one client per state, you’re never competing against another business I work with.
If you’re in a state that’s already spoken for, I’ll tell you upfront. I’d rather be straight with you and put you on a waitlist than overpromise and underdeliver.
Sound Interesting?
Let’s have a conversation. I’ll ask you a few questions about your business, tell you whether I think we’re a good fit, and give you a straight answer on whether your state is available. No pitch deck. No hard sell. If it makes sense for both of us, we’ll go from there.