We’re specific about who we work with – and here’s why.
Most marketing agencies will take any client they can get. We only ever work with 10 HVAC businesses (one per state) at a time. Here’s who we work best with, and why being honest about it makes us a better partner.
Who We Do Our Best Work For
After a lot of trial and error and eventual success, we have discovered our ideal HVAC business to work with.
We’re a great match to help with your marketing if:
- You’ve been in the HVAC business for more than a decade.
- You’ve built a solid local reputation, a loyal customer base, and a business that your community trusts.
- You want a steady, reliable flow of repair, installation, and maintenance work.
- You prefer marketing that runs without you having to manage it.
Most importantly, you are looking for a long-term partner. Similar to your accountant, attorney, or any other ongoing service, you just need someone you can trust to take care of things for you.
You’re in it for the long run. So are we.
The Specifics
Here’s what our current clients tend to look like. If this sounds familiar, we’re probably a good fit:
- Business type: HVAC company (residential focus)
- Annual revenue: $2–5 million (growing each year)
- Years in business: 5 to 10 years
- Location: Smaller cities, suburbs, and regional towns where being a known, trusted local name actually means something
- Owner profile: You’re running the business day-to-day. You’re not looking to exit or sell immediately. You want your business to grow steadily and serve your community well for the next ten years.
- Seasonality: May through August for Summer, November through February for Winter, with shoulder seasons in Spring and Fall
- What you want from marketing: Someone who handles it for you, keeps you informed, and tells you the truth.
The Kind of Work We Love Doing
We love helping established HVAC businesses become the obvious choice in their local area. We don’t just depend on aggressive advertising, but help create a consistent presence, community trust, and keep existing customers engaged.
Here’s what we offer to help grow and maintain your success:
A clean, high-ranking website.
A Google Business Profile that actually ranks.
Email campaigns that go out every two weeks without the owner touching them.
Monthly and seasonal promotions that feel relevant.
A growing referral network from current customers.
A plain-English monthly report that tells you exactly how things are going.
That’s what we do for you.
Who We Don’t Work With
We’ll be honest, because it saves us both time.
We’re not the right fit if you want hyper-aggressive growth. If your goal is to double or triple revenue in the next 12-18 months, you need a different kind of agency. One focused on high-volume lead generation and exorbitant paid advertising. While that’s a legitimate business goal, it’s just not what we do.
We’re not the right fit if you’re planning to sell to a private equity firm. PE-backed growth requires a different marketing playbook, different KPIs, and a different relationship. We focus on building long-term HVAC brands and customer loyalty for your company to grow and serve locally.
We’re not the right fit if you want to run all your marketing. We’re proactive and you’ll hear from us regularly, but we’re not an on-call agency. Our model works because we take care of things without you needing to manage us. If you want a team you’re directing week-to-week, you might be better with an in-house marketing team.
We’re not the right fit if you’re just starting out. Our marketing service works best for businesses that already have a customer base and community presence we can build on. If you’re in your first few years, come back to us when you’re more established. We’ll be glad to talk when you’re ready.
One HVAC Business Per State
We cap our roster at 10 clients, and we only work with one per state. That’s not a marketing gimmick. It’s how we protect the quality of what we deliver and make sure no two of our clients are ever competing against each other.
It also means if you’re in a state that’s already spoken for, we’ll tell you upfront and put you on a waitlist if you’d like.
The Relationship We’re Looking For
We want to work with clients for ten years, not ten months.
The best marketing relationships are the ones where we become part of how your business operates. You don’t need a vendor you’re constantly evaluating. Over time, we learn your market, your customers, your seasonality, and your community. That accumulated knowledge is incredibly valuable. It’s what turns good marketing into great marketing.
If you’re looking for a marketing partner you can trust, hand things off to, and check in with one-to-one. We’d love the chance to talk.
Ready to Find Out If We’re a Fit?
If all this sounds interesting or appealing, we’d love to chat about potentially working together. Feel free to schedule a quick 30-minute call together.
There’s no pitch deck. No sales process. Just a conversation.