An HVAC marketing consultant who does the work for you.
Most HVAC owners pay several marketing vendors and still can’t see which dollars book jobs. I set your strategy and run your SEO, AI search, email, and Google Business Profile myself. One flat fee, one HVAC business per state.
$2,500 / MONTH · NO LONG-TERM CONTRACT · YOU OWN EVERYTHING
of home services businesses can’t connect their marketing spend to revenue.
use two or more marketing vendors
are unsure how to appear in AI search
No account managers or handoffs. You talk directly to the person running your marketing.
A one-page monthly report shows what’s working, in plain English, with no vanity metrics.
Built to rank on Google and get your HVAC business recommended by ChatGPT, Claude, Perplexity, and Google AI Mode.
THE WORK
Everything an HVAC marketing consultant covers, done for you
Most consultants hand you a plan and leave your vendors to carry it out. I set the strategy and do the work myself, every month.
A 12-month plan built around your busy and slow seasons. No more scrambling for leads when the weather turns mild.
Rankings on Google, plus visibility when homeowners ask AI tools for a reliable HVAC company nearby.
Regular updates, review strategy, and local SEO for the map pack, where most “near me” calls start.
Two human-written posts each month that answer what your customers search for and build trust over time.
Two customer emails a month, including seasonal and maintenance plan promotions, plus regular local social posts.
One plain-English page that connects the work to calls and booked jobs. If something isn’t working, you’ll hear it from me first.
THE FIRST 90 DAYS
Foundations first, then a steady monthly rhythm
I audit your website and content, and set your SEO and AI search baseline. Then I optimize your Google Business Profile, clean up directory listings, and build your email templates.
Blogs, emails, social, and Google Business Profile updates go out every month, with seasonal promotions matched to your services.
Your one-page report lands on schedule. Between reports, you’ll hear from me when something important changes, like a ranking jump or a seasonal opportunity.
CONSULTANT VS. AGENCY VS. IN-HOUSE
How an HVAC marketing consultant compares
Most HVAC owners weigh three options. The biggest difference is who you actually talk to each month.
| OPTION | WHO DOES THE WORK | TYPICAL MONTHLY COST | BEST FOR |
|---|---|---|---|
| HVAC marketing agency | A team of specialists, often with an account manager in between | $2,000 to $10,000+ | Larger HVAC companies that want one vendor for every channel |
| HVAC marketing consultant | One senior specialist, advising or hands-on | $1,500 to $5,000 | Owner-run HVAC businesses that want strategy and accountability |
| In-house marketer | Your own employee | $4,500 to $7,000+ in salary | HVAC companies with enough volume to keep someone busy full time |
Want the full breakdown by channel? Read our guide to HVAC marketing costs or our independent review of the best HVAC SEO companies.
ONE FLAT FEE
No long-term contract and no hidden costs. You keep your website, your accounts, and all your data, always.
See full pricingI take on a maximum of 10 HVAC clients, ideally one per state. If your state is already spoken for, I’ll tell you upfront.
I know the seasonality, the maintenance-plan economics, and the local competition that shape HVAC marketing.
FREQUENTLY ASKED
HVAC marketing consultant FAQs
What should I look for in an HVAC marketing consultant?
Look for real HVAC experience, clear pricing, and reporting tied to booked jobs rather than clicks. Ask who does the monthly work and how they track AI search. Confirm you keep your website and accounts if you leave.
How much does an HVAC marketing consultant cost?
In 2026, a one-off HVAC marketing audit typically costs $500 to $2,000. A 12-month strategy project runs $2,000 to $5,000, and ongoing monthly help runs $1,500 to $5,000. Service Marketing Co. charges a flat $2,500 per month, including the hands-on work.
What is the difference between an HVAC marketing consultant and an HVAC marketing agency?
An agency gives you a team, usually managed through an account manager. A consultant is one senior specialist who works directly with you, either advising your vendors or doing the work. Consultants suit owner-run HVAC businesses that want strategy and accountability.
What are the key benefits of hiring an HVAC marketing consultant?
You get one person who sees your whole marketing picture and ties it to revenue. That means less wasted ad spend and a plan built around your seasons. Your vendors get held to real results.
How much should an HVAC company spend on marketing?
Most HVAC companies spend 5% to 10% of annual revenue on marketing. Companies entering a new market or growing aggressively often spend 10% to 12%. Track cost per booked job, not just cost per lead.
What digital marketing tools are best for HVAC marketing?
Start with Google Business Profile, Google Search Console, and Google Analytics, which are all free. Add a CRM with email marketing for your existing HVAC customers, and call tracking to connect leads to booked jobs. Check how ChatGPT, Claude, Perplexity, and Google AI Mode describe your business.
What are common mistakes to avoid in HVAC PPC marketing?
The biggest mistakes are skipping call tracking and negative keywords. Another is sending clicks to your homepage instead of a service page. Many HVAC companies also pause ads in the slow season instead of shifting budget to maintenance offers.
READY TO TALK
Find out where your HVAC marketing is leaking.
On a short call, I’ll look at your current marketing, show you the biggest opportunities, and confirm whether your state is available.